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 Don E Schultz New Marketing Paradigm 1996 Used  US $3.75
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 Internet Marketing by Mary Lou Roberts 2002 Paperb US $14.95
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 The New Marketing Paradigm by Don E Schultz US $3.00
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 Internet Marketing Integrating Online and Offline Stra US $4.99 |
 The Advertising Handbook NEW by Helen Powell US $53.64
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 Design for Sustainability A Sourcebook of Integrat US $54.89
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The New Marketing Paradigm: Integrated Marketing Communications $14.43 Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.... |
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Integrated Marketing Communications: Putting It Together & Making It Work $7.98 Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete--and shows marketers how to get back on track. The answer lies in cus... |
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The New Marketing Marketing Paradigm: Integrated Marketing Communications. ... |
Ebusiness Dissertations, marketing dissertation , marketing communication strategy