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 The New Direct Marketing by David Shepard 1999 Har  US $27.95
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 New Direct Marketing By David Shepard Associates US $1.49
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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy $79.95 Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly ... |
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy $74.95 This revised work maintains that marketers must understand the statistics, economics and applications of direct marketing in order for it to work. It takes the reader through the issues in database marketing and theory, database management, statistics and modeling, economics, and vendors.... |
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The New Direct Marketing-How to Implement a Profit-Driven ... |