Sports Marketing: Competitive Business Strategies For Sports

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NEW Guerrilla Marketing for Job Hunters 30 Levinson
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Kotler on Marketing: How to Create, Win, and Dominate Markets


Kotler on Marketing: How to Create, Win, and Dominate Markets


$6.76


For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/semina...

Strategic Cost Management: The New Tool for Competitive Advantage


Strategic Cost Management: The New Tool for Competitive Advantage


$8.07


In this book, Shank and Govindarajan demonstrate how strategic cost management - an analytical framework which relates meaningful accounting information to a firm's business strategy - is changing accounting practices in leading companies. Using case studies, including Ciba-Geigy, Ford, Motorola and Texas Instruments, they show how the tools of strategic cost management - value chain analysis, str...

Sports Marketing: Competitive Business Strategies for Sports


Sports Marketing: Competitive Business Strategies for Sports


$15.75


Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sports business venture, the handbook begins with two case studies that introd...