Born to be Good: The Science of a Meaningful Life
US $62.99
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Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches (Contributions to Management Science) $59.00 This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier’s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to ... |