Marketing Tourism Destinations: A Strategic Planning Approach

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Marketing Tourism Destinations: A Strategic Planning Approach


Marketing Tourism Destinations: A Strategic Planning Approach


$50.00


The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product...

Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi)


Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi)


$37.82


*Highlights the importance of crisis management and provides a guide for tourism operators and offices*Analyses the strengths and weaknesses of the approaches of tourism managers *Covers crises caused by: terrorism, natural disaster, disease, crime and warThe aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to ...

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