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![]() Marketing Lessons from the Grateful Dead 1st Edition HARDCOVER US $19.99
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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History $7.65 Product Description The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead l... |
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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History By David Meerman Scott, Brian Halligan $16.24 ... |
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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History [Hardcover] $17.23 ... |


US $19.99



