Marketing Health Care Into The Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)

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Marketing Health Care into the Twenty First Centur
Marketing Health Care into the Twenty First Centur
Paypal   US $8.12
Marketing Health Care into the Twenty First Century
Marketing Health Care into the Twenty First Century
Paypal   US $24.95

Marketing Health Care into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)


Marketing Health Care into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)


$94.20


Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exis...