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Direct Marketing: Strategy, Planning, Execution $31.00 The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database ma... |
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Direct Marketing Strategy, Planning, Execution Second Edition ... |
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Direct Marketing Strategy, Planning, Execution (2000 publication) ... |
