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Auditing Markets, Products, and Marketing Plans $24.10 From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every criti... |
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Auditing Social Media: A Governance and Risk Guide $26.92 Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoidPacked with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new m... |